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Writer's pictureRachael Scarborough

15 Thriving Markets in the 2020s ...


If you’re working in any of the following 15 sectors, you might find that business is booming...


Many organisations in the hospitality, travel and leisure sectors are suffering due to current Covid restrictions, but some are diversifying to survive through the lockdown months and others are showing huge growth due to the massive pivotal changes in consumer behaviour.


1. Food – home deliveries – the Big 5 (Morrison’s, Asda, Tesco, Waitrose, Sainsbury’s) as well as local specialist independents and farm shops (near me) have had a significant increase in demand. Also cafes and pubs (also near me) have diversified in to providing take away services. Vegetable and meal boxes (eg. MindfulChef, Abel and Cole), milk and paper deliveries are also on the increase. Not to mention Amazon. Jeff Bezos can now retire!


2. Online Entertainment – night after night spent in at home means increase in demand for film streaming such as Netflix, Amazon Prime Video, Disney Plus; sports streaming such as FuboTV, and online party apps such as Houseparty and Kast.


3. Online Dating – even total lockdown can’t stop us from wanting to meet that special someone! eharmony.co.uk, match.com, elitesingles.co.uk, SilverSingles.co.uk, ourtime.co.uk, okcupid.com, bumble.com.


4. Meditation – online meditation classes and apps such as Calm and Headspace are promoting their services across social media to support individuals helping them with sleep, anxiety and stress.


5. Online Learning – for those who been made redundant or off work on furlough, or even just bored at weekends; the online learning sector has been a lifesaver for learning new skills. Udemy, FutureLearn and edX are examples.


6. Games – online, board games and jigsaw puzzle sales have been rocketing!


7. Home schooling - many parents and carers are heading to professional products and services to help them with the overwhelming challenges they face. IXL, Sumdog and Night Zookeeper.


8. Getting fit and keeping fit - of paramount importance with Covid spreading and leisure centres being shut, so acquiring home gym equipment, fitness apps , sports clothing etc. is the way to go. Wattbike, Peloton are examples of successful players.


9. Cleaning services and cleaning products are selling like hot cakes - “Antibacterial wipes”, “cleaning products”, “eco cleaning products” are all booming.


10. Arts and crafts – therapeutic, rewarding and calming hobbies such as painting, sewing, knitting and cooking are all helping us to unwind from the stresses of life in the 2020s. (SarahlovestoSew, free art course)

11. IT & Telecomms - it goes without saying that the extensive move to home working has affected the IT and telecoms sectors as individuals have set themselves up and the corporates have relocated thousands of staff - big time…


12. Office supplies – with everyone setting up their home offices!


13. Garden sheds - sales are on the rise… to work in! And then there’s the huge surge in gardening as a hobby and pastime – driving demand in garden equipment, plants and tools.


14. Loungewear and trainers – the fashion trends are changing as we ditch our suits and high heels for a more comfortable lifestyle. The fashion industry has clawed back some of it’s losses by offering easy to wear styles.


15. Home manicure sets – No more salon visits - oh crikes – these are selling like gold dust!


Comment below if you would like to add any more growing markets to the list...

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